The “Other” way
Have some time and a budget? Here are a handful of ideas for those looking for more strategic solutions:
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- Submit a press release to a PR website (PRWEb.com is a good one)
- Reach out to your database of customers through E-mail Marketing (we love Mail Chimp) announcing the launch & its new features (and why exactly they should visit!)
- Design a creative handout. Provide these handouts where opportunity arrises (e.g. Tradeshows, client/vendor meetings, PR events) Moo.com has these nifty MiniCards – just the right size for a web address & very low cost
- Build a section on the website (e.g. www.yourbusiness.com/newfeatures) providing users with a tour of “What’s new?” Highlight key areas, provide FAQ’s & don’t forget feedback forms!
- Provide incentive to visit the site. If you’re launching an ecommerce website, provide things like coupons and free shipping deals in your announcements. If you’re offering a service, give something away in exchange for a user’s information (White Papers, Free Website Analysis, Trial Account, etc.) People like free stuff, and the more incentive you provide to visit your new website, the more viral activity will be generated
- If you have a corporate blog, make sure you have an article queued up before launch so you can publish it in parallel to the site going live. Be ready to monitor those comments!
Whatever path you choose, don’t underestimate the opportunity here.
Success always comes when preparation meets opportunity.
Embrace your opportunity by committing at least a few hours to do some cheapo activities, and for those with further resources take it a step further and hire an Internet Marketing company!
Once you have your website up and running you may be wondering how you can make changes to it yourself, without having to pay a web designer. There are two main options:
- Use an online editing tool provided by your host
- Purchase website editing software
Before we go into the details, there are a few very important things to consider:
You must know what you are doing before you try to edit your site!
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This is absolutely critical. Even attempting to make simple changes to text can have disastrous results if you aren't careful.
The thing that many people don't understand is this: The tools you use to edit your website are less important than the skills to use them. Many people make the mistake of asking 'What tools do I need to edit my site?' when they should be asking 'What skills do I need to edit my site?'. Once you have the skills, choosing the correct tools is fairly easy and safe.
So before you even think about editing your own website, make sure you understand how your website is made, how it exists on the server and how people access it. For more information, see our Internet tutorials.
Do you really want to do this?
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Making your own updates is a trade-off. It will often take you longer and might be more dangerous than having a professional do the job. On the other hand, it has some advantages such as being able to make changes whenever it suits you.
Think about the time and money you would spend on each option and make sure you choose the most beneficial one.
It takes time and effort
Managing your own website is very rewarding but it does take effort. Although you can learn to make simple alterations quite quickly, don't be deceived into thinking that website management is straightforward. The more you can learn about how websites work, the safer and more effective you will be.
A Website Updated Daily Could Be Considered
Here's a point which we make repeatedly throughout our tutorials: The single best thing you can do to be more proficient at working with websites is to learn HTML!
Send To An Updated Website Say
Stay in synch
An Updated Website
If more than one person is making changes to a site, make sure everyone knows what is happening. It is very easy to overwrite someone else's work.
Updated The Website Yet
If you are keen and confident about making your own updates, continue..
Why An Updated Website Is Important
Next Page: Online Editing Tools